WriteWP vs Bertha AI: WordPress Plugin Status and Feature Comparison

If you’re comparing WriteWP and Bertha AI, you’re probably trying to figure out which one can actually run on your WordPress site long-term. That’s a fair question, and the honest answer has changed recently in a way that matters a lot: Bertha AI’s WordPress plugin was pulled from the WordPress.org directory on January 31, 2026, for a guideline violation, and the vendor itself now says the plugin is deprecated and no longer works with current WordPress. That’s not a rumor or a competitor’s spin — it’s what bertha.ai currently tells its own users.

WriteWP, by contrast, is a licensed plugin you install directly and run under your own AI provider keys, with no directory-standing issues to navigate. Below is a straight comparison of what each tool actually does today, what’s fair to credit Bertha AI for, and where the two genuinely differ.

WriteWP vs Bertha AI at a Glance

What Bertha AI Does Well

Before the delisting, Bertha AI’s core idea was solid: an in-editor AI assistant that lived right inside Gutenberg, Elementor, or Divi, so you could generate blog content, headlines, product descriptions, social captions, and image alt text without leaving the page you were building. That’s a genuinely useful workflow for someone drafting content by hand who wants AI suggestions close at hand rather than in a separate tab. Bertha Art, its image-generation feature, gave users a way to produce visuals from text descriptions without a separate tool.

The Chrome extension and web/chat interface at bertha.ai still function, so if you liked Bertha’s writing style and don’t need it embedded in the WordPress editor, that avenue remains open. It’s also worth noting plainly: reviewers have flagged that its underlying output quality trails GPT-4/Claude-class models, which is worth weighing regardless of the plugin situation.

Where WriteWP Differs

The most immediate difference is one of category, not just quality: WriteWP was built from the start as an autoblogging and content-import tool, not an in-editor writing assistant. It pulls articles from RSS feeds or the WordPress REST API, rewrites them with AI, checks for duplicates so you don’t re-import the same story twice, and publishes on a schedule you set — hourly, twice daily, or daily. That’s a different job than what Bertha AI was designed to do even before its plugin was delisted.

On cost, WriteWP uses your own API key with OpenAI, Google Gemini, OpenRouter, MiniMax, Ollama, or OpenCode Zen, so you pay providers directly with no per-article platform markup, and you can see exactly what you’re spending in the built-in usage/cost dashboard. Bertha AI’s pricing bundles usage into a subscription tier with word and image caps.

WriteWP also includes auto affiliate-link insertion, auto-FAQ block generation, and a Media Studio for AI image generation, AI voiceover, and AI video generation tied to the posts it creates — plus a Chat assistant, a Writer queue, activity/history logs, and a system health page for monitoring the pipeline. And for source sites that block scrapers, it includes Cloudflare bypass support. None of that addresses the same problem Bertha AI solves for in-editor drafting — it’s a different tool built for a different job, and the honest comparison is really “which job do you need done,” with the added wrinkle that one of these plugins is currently confirmed not to run on WordPress at all.

Who Should Pick Which

If you’re a writer or editor who drafts content by hand inside WordPress and wants AI suggestions, headline ideas, or alt-text generation while you work, the tool Bertha AI represents is aimed at you — but you’d need to use it via the Chrome extension or bertha.ai directly, since the WordPress plugin no longer works.

If you’re trying to keep a WordPress site regularly updated with rewritten content from feeds or other WordPress sites, on autopilot, with your own AI provider covering the cost, WriteWP is built for that specific job. It’s not a drop-in replacement for an in-editor assistant, and it’s worth being clear-eyed about that distinction rather than pretending the two tools compete on identical ground.

FAQ

Is Bertha AI’s WordPress plugin still usable?

No. It was removed from the WordPress.org plugin directory on January 31, 2026, for a guideline violation, and bertha.ai itself now states the plugin is deprecated and no longer works with the latest WordPress. Only the Chrome extension and the bertha.ai web interface still function.

Does WriteWP do the same thing Bertha AI did?

Not exactly. Bertha AI was an in-editor writing assistant for drafting content by hand. WriteWP is an autoblogging tool — it imports articles from RSS feeds or the WordPress REST API, rewrites them with AI, and auto-publishes them on a schedule. They solve different problems.

How does WriteWP’s pricing compare to Bertha AI’s?

WriteWP is $50/yr for up to 5 sites or $200/yr for unlimited sites, billed annually with a 14-day money-back guarantee, and you bring your own AI provider key so you pay API costs directly with no markup. Bertha AI’s Pro plan is listed at $160/year on its pricing page for up to a million words and 50 image generations; some third-party sources describe additional monthly tiers, though those aren’t fully confirmed against the vendor’s current pricing page.

Can I still get support if I’m using Bertha AI’s WordPress plugin right now?

Since the plugin has been delisted and the vendor confirms it no longer works with current WordPress, you should expect it to break or already be broken on up-to-date WordPress installs. If you need a working autoblogging or content tool inside WordPress today, you’ll want to look at actively maintained, currently-listed options.